In the days since the highly anticipated opening of Facebook turned into a flop, the impact has become worse as would-be issuers have taken a second look at what they’re getting into.

Tomás Saraceno’s futuristic modular habitat of reflective stainless steel and acrylic opens Tuesday on the rooftop garden of the Metropolitan Museum of Art for a nearly six-month exhibition.

Pinterest is the Next Big Thing, if it’s not already the Current Big Thing. The image-sharing social network appeals to people across the globe, no matter what your interest. As with all trendy new things, however, it didn’t take long before scammers descended. The Pinterest user base has rea…

Guy Nirpaz is the CEO and co-founder of Totango, which provides a customer engagement platform for software companies. Selling cloud and software-as-a-service applications is all about driving usage, adoption, and customer success—not about selling. This is obviously true for onboarding new …

Alex Goldfayn’s new book is called Evangelist Marketing: What Apple Amazon and Netflix Understand About Their Customers (That Your Company Probably Doesn’t). He is CEO of the Evangelist Marketing Institute, a marketing consultancy with clients that include T-Mobile, TiVo and Logitech. Expe…

In our new series, The World at Work, Mashable interviews the faces behind the startups and projects that are working to make a global impact. By harnessing the power of digital technology, these five companies have offered resources to citizens in need, helped to eliminate landfill junk and …

Michael “MJ” Jaindl is chief client officer at Buddy Media, maker of the social-enterprise software of choice for eight of the top ten advertisers in the world. Visit Buddy Media’s blog for more on social marketing. Creating an account on YouTube is simple, and building a channel for yo…

Users aren’t completely ditching pay-TV subscriptions, but a new report says 3.58 million people in the U.S. will have cut the TV cord by the end of 2012. A report entitled “The Battle for the North American Couch Potato: Online & Traditional TV and Movie Distribution” [PDF] is just one indic…

Wednesday PayPal announced the next move in its revamp of its product line: PayPal Payments, which lets you take customers’ money in person as well as online and on mobile devices. “The heart of PayPal is small business,” Peter Karpas, North American VP of customer engagement told Mashable…